You can benefit from our knowledge through:

  • Lectures & presentations
  • On-demand training and briefings
  • On-demand consulting
  • Panel discussion moderation at events

Amir Ben Artzi Content & Media delivers knowledge in the areas of media, journalism and public relations, with a special focus on high tech media in the Israeli and global markets. End customers include public relations agencies, event organizers, colleges, training centers and other commercial organizations.


We cover topics such as:

  • Introduction to public relations
  • How has the internet changed public relations
  • How to plan PR activities
  • How to work with technology publications
  • What drives the Israeli media?
  • Advertising, public relations and propaganda

Colleges, universities and learning centers can receive help with preparing students for careers in technology public relations or technology journalism in Israel and overseas. We can work with learning centers on planning courses and preparing course materials.

With a multi-disciplinary academic background and over 15 years' hands-on experience on the frontline of global and Israeli technology journalism, communications and copywriting, we can demonstrate a real competitive advantage.

Examples of our work are given below:

  • Knowledge and training management at Doran Communications: created and delivered work methodologies, creative thinking practices and technology lexicon to dozens of public relations professionals.
  • Development of the “Five Thinking Hats of the Public Relations Professional” – a public relations strategy which was published as an article in Israel’s business daily TheMarker, and has been delivered to students in Sapir College.
  • Delivery of dozens of lectures and presentations on media, journalism, public relations and other topics, in conferences, colleges and many other organizations.

The benefits are clear-cut

We have delivered lectures and presentations to a wide range of audiences, including at a Tel-Aviv Municipality event backed by the European Union, at Israel’s Advertising School, at Ra’anana College and at the Israel Teachers Union.

 

Organizations which have benefited from our knowledge delivery services include: